Art Direction | Branding & Identity | Visual Identities | Figma

PROJECT OVERVIEW

After launching the global brand refresh for TikTok, it was time to extend the look and feel through key products and verticals. With the big push for expanding LIVE programming, the natural focus was to revamp TikTok LIVE into an official subbrand. The team worked collaboratively in establishing the creative direction for everything from logo design to animation work to LIVE’s extension into out-of-home ad campaigns. The global team worked closely with agency partner AKQA to establish the strategy and initial look and feel before the Brand & Creative studio carried the work over the finish line.

TIMELINE: 1 MONTH

ROLE

Lead Designer/Art Director

Direct and design overall visual & brand identity for TikTok LIVE. Create processes/best practices and develop templates for the team. Establish logo, graphics, and visual identity best practices to increase the brand awareness of TikTok LIVE. Develop templates and guidelines for TikTok LIVE partnerships.

TEAM & PARTNERS

AKQA - Agency Partner

Heather Noddings - Art Director

Raisa Janjua - Designer

Chris Pamilar, Johnny Chiu - Motion Design