Snap’s Lens Fest + Lensathon 2023

Project OvervieW

Lens Fest is the day Snap brings together the developer community to celebrate their work and unveil new ways that they can push forward what’s possible with AR. Lens Fest not only includes Snap’s top developers & creators, but clients as well (184 attendees IRL and 950 virtual attendees). Lens Fest is Snap’s second biggest event outside of Snap Partner Summit, so we were very excited to be bring this back in person for our AR community!

Lensathon is a 3 day event leading up to Lens Fest where our top developers and creators are invited to gain early access to Lens Studio 5.0 Beta. Guests (75 attendees IRL) were prompted to create a Lens harnessing the tools within Lens Studio 5.0. The Lens should allow Snapchatters to explore and celebrate various aspects of culture from around the world. The 90 developers and creators formed small teams to work on this prompt, and submitted their projects on the last day. The winners were chosen live at Lens Fest.

Role

Creative Lead & Art Director - Creative Direction

Design and direct overall art direction and build out the visual identity for the overall Lens Fest & Lensathon activation. Work directly with our agency partner to guide overall event art direction and production build, select furniture & styling, and prepare designs for print & fabrication. Develop designs from concept to execution to develop a cohesive event identity across the RSVP website, emails, invites, spatial design, swag design, and in-person event experience.