Creative Direction | Brand Identity | Design Systems | Art Direction | Product Marketing | Product Launch | Editorial Design | Social

Project Overview

To support Netflix's expansion into video podcasts, we developed a flexible identity system that could scale across an ever-growing ecosystem of creators, voices, and formats. Anchored in bold typography and a custom visual language inspired by conversation, the system provides a cohesive framework for product, marketing, editorial, social, and experiential applications while remaining distinctly Netflix.

Role

Creative Director

Led creative direction and design development for the Netflix Podcasts identity system, partnering closely with Los York and cross-functional stakeholders to shape the visual language, art direction, and rollout strategy across product, marketing, social, editorial, and experiential touchpoints.

TEAM & PARTNERS

Agency Partner - Los York

Netflix Teams - Brand Creative Studio, Product Marketing, XD, Social