Creative Direction | Editorial Design | Brand Identity | Data Storytelling | Thought Leadership | Marketing Design | Global Campaigns

Project Overview

Still Watching is Netflix Ads' annual thought-leadership franchise exploring how streaming is shaping culture, fandom, audience behavior, and the future of advertising. Built from third-party research conducted across 12 global markets and enriched with Netflix viewing insights, the program transforms audience intelligence into strategic guidance for advertisers and industry partners.

Partnering with Fix Studio, we developed a comprehensive visual identity system and global campaign toolkit designed to bring the report to life across editorial, digital, social, experiential, and client-facing touchpoints. Inspired by the act of watching itself, the identity centered around an expressive iris motif and dynamic content windows that reflected the relationship between audiences, stories, and attention. The system was designed to scale globally across regions, events, executive presentations, social campaigns, digital experiences, and a flagship editorial report.

The resulting campaign launched as a multi-channel global program spanning a digital report, social content, landing page experience, executive presentations, event environments, and regional activations across UCAN, EMEA, LATAM, and APAC markets.

Role

Creative Director

Led creative direction for the Still Watching franchise, overseeing the development of the global visual identity, editorial design system, and multi-channel campaign rollout. Partnered closely with Fix Studio and cross-functional stakeholders to shape the creative strategy, guide design execution, and ensure consistency across the report, landing page, social content, event collateral, executive presentations, and global activations.


Team & Partners

Research - Archrival
Agency Partner - Fix Studio
Netflix Teams - Ads Marketing, Brand Creative Studio