Art Direction | Design | OOH Partnership

Twitter partnered with Starbucks Canada to bring live tweets and a co-branded creative for their #GiveGood red cup campaign. This campaign sparked conversation around the gift of giving to others and your community during the holiday season with an emphasis on a customizable red cup to dedicate to someone you love. This campaign went live on a digital billboard in Toronto’s bustling Yonge-Dundas Square.

Creative Direction: Derrit DeRouen; Animation: Tom Yaniv